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Innovation strategy report

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Reference no: EM132289676

Assessment - Individual report: Innovation strategy

Assessment Overview
This assessment must be completed by students individually. The assessment is designed for students to develop understanding of the close links between the business environment, business innovation strategy, business capabilities and business value creation. The assessment involves writing a 2000-wordinnovation strategy report in response to a real case.

Assessment Context
Generally, innovation initiatives within a parent organisation are driven by an innovation strategy. An innovation strategy is a subset of an organisation's overall strategy. The innovation strategy describes the future development an organisation's innovation capabilities and the future direction of its innovation activities. An organisation's innovation strategy does not exist in a vacuum, it responds to a specific set of circumstances including innovation trends and provides an important context; direction; guidance; monitoring and facilitation of an organisation's innovation initiatives. Thus, organisations take care to diagnose the organisation's circumstances including innovation trends to inform the design and development of its innovation strategy.

Select one of the following organisations impacted by the advances of 'design thinking' or 'lean start-up' social technology:
Firm:
Alipay (online payment platform).
Amazon (online shopping).
Cochlear (hearing implant).
Commbank (finance and banking).
Ikea (furniture manufacturer).
Volvo (automotive manufacturer).
A business startup project that you are passionate about.
Government, not-for-profit, social innovation:
CQUniversity (university education provider).
Australian State Health (select a health care provider in Australia).
A social innovation project that you are passionate about.
A firm or organisation that you are or have been employed at and therefore know well. It is important that no confidential information is included in the submitted report.
If you suggest a firm or organisation other than the ones above, you will need approval from your assigned lecturer.
Select one of the following innovation trends:
Design thinking (Liedtka, 2018; Liedtka& Ogilvie, 2011).
Lean Startup (Blank, 2013; Cooper &Vlaskovits, 2016).

Ideally, your selected innovation trend is important to the selected firm or organisation as that makes the innovation strategy report important to its senior executives, the report interesting to read and the report writing exciting.

Assessment Tasks
You are required to write a 2000 word innovation strategy report to the board of your selected organisation. Your innovation strategy report must:

Select a business impacted by the advances of 'design thinking' movement as described in the paper by Liedtka (2018) or impacted by the advances of 'lean startup' movement as described in the paper by Blank (2013).

Succinctly introduce the selected organisation and selected innovation trend.

Succinctly define the following concepts and their relationships: the organisational environment, innovation trend, innovation strategy, innovation capabilities, innovation value creation and capture.

Succinctly describe how the creation of an innovation strategy ensures strategic alignment within organisations and why it is important.

Analyse the impact of the selected innovation trend on the selected organisation. You should apply at least one strategy tool to analyse the impact, opportunities and threats to the organisation. Use the business model canvas by Oster alder and Pigneur (2010) to support your analysis and argumentation.

Recommend how the organisation's innovation strategy best responds to the innovation trend by answering the following questions.

How should the organisation organise its innovation activities?

What additional innovation capabilities should the organisation develop?

What innovation initiatives should it pursue?

How should the organisation ensure that it creates and captures value from the innovation?

7. Recommend how the organisation best ensures strategic alignment to address the innovation trend.

Attachment:- Innovation and Sustainable Business Development.zip

Verified Expert

In the current assignment, the significance of innovation for an organization has been discussed. The case of Amazon Prime Air has been taken into consideration. The development of the drone delivery system and the integration of the same by Amazon for earning competitive advantage has been discussed.

Reference no: EM132289676

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Reviews

len2289676

4/21/2019 9:44:47 PM

Hello Sir, Please help me in my this assignment. Please sir read assignment criteria carefully. because it is too much weightage. i know you provide good work.Ideally, your selected innovation trend is important to the selected firm or organisation as that makes the innovation strategy report important to its senior executives, the report interesting to read and the report writing exciting.

len2289676

4/21/2019 9:43:30 PM

Executive Summary The executive summary is intended for the busy executive needing an overview of the short report. The executive summary is expected to contain summary statements key/important elements of the report such as of the focus of the report, findings, discussion, conclusion and in some cases recommendations. Table of contents The table of contents is used to show the reader where parts of the report can be found. It is up to you to decide on the level of detail in the table of contents. Introduction The introduction provides the purpose and scope of the report. In this case the subheadings of Background, Aim and Scope may be used. Discussion The body/discussion includes the findings, analysis, discussion in which the material is analysed and interpreted. This is the core of the report. Use appropriate headings and sub-headings. Conclusion The important conclusions justifiable reached as a result of the work should be stated in this section. Key recommendations should be included in the conclusion.

len2289676

4/21/2019 9:43:21 PM

Submit your report with a cover sheet showing: unit number and name, assessment number, business name, your name and student number. The assessment submission must be a Word file (.doc or .docx). The assessment submission must be made here. Short report format Your report should be presented in short report format, and incorporate the structure outlined below. Use headings and sub-headings as appropriate. The assessment short report writing requirements are provided below. Also, please consult the supplementary text 'Your Business Degree' by (McCulloch & Reid 2012) regarding report writing. Your short report must contain the following: Title Page Executive Summary Table of Contents Introduction Body/ Discussion Conclusion/Recommendations References Appendices

len2289676

4/21/2019 9:43:14 PM

Your report will be assessed according to the following criteria. Your report must demonstrate: Thorough understanding of relevant innovation management concepts, principles, theories, tools and models in regards to the assessment tasks. 60% Appropriate and well structured, concise and clear expression of innovation management arguments. 10% Clear flow of thought throughout the report with a clear and succinct purpose described in the introduction and a clear and succinct conclusion. 10% Critical review skills and integration of relevant academic and profession literature. A minimum of five (5) academic journals must be used. 10%

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