Innovation-managing innovation

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Reference no: EM132230638

Samsung electronics case

Innovation. Managing innovation. The five dilemmas of innovation: seeds versus weeds, experience versus initiative, internal versus external staffing, building capabilities versus collaborating, and incremental versus preemptive launch . Entrepreneurial Orientation. The five dimensions of Entrepreneurial Orientation: autonomy, innovativeness, proactiveness, competitive aggressiveness, risk taking.

Questions Discuss the questions below based on Samsung Electronic case and annexes. In analyzing this case it is expected you to read and thoroughly comprehend the case materials before discussing the questions, especially the concepts above, and based your discussions on those conceptual topics.

After Jong Yung Yun took over at Samsung in 1996, he handled at five dilemmas of innovation and took Samsung from new bankruptcy to over $100 billion in revenue in just over 10 years.Identify four dilemmas of innovation and then provide an evidence from the case.

How did Jong Yong Yun incorporate the dimensions of entrepreneurial orientation into the reorganization of Samsung from 1996 to 1998? Identify three dimensions of entrepreneurial orientation and then provide an evidence from the case.

Reference no: EM132230638

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