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Part A.
Analyze the IMC (especially online) initiatives of Coca Cola corporation (Pick any one of their brands - Coke, Diet Coke, Sprite etc) and write a detailed report on their strategies implemented using a) Paid Media b) Owned Media and c) Earned Media. Also mention what kind of online CRM measures have been utilized by the Southeast Missouri State University to engage its target audience. Please be detailed in your report, highlighting what tactics are working and what are falling short based on YOUR opinion. Support your arguments using materials taught in this course.
Part B.
Imagine you are interviewing with Coca Cola Corporation (the brand you picked in Part A) to be a part of their Digital Marketing Team. As a part of your interview process, you are required to provide 5 ideas/ strategies/ tactics involving the Coke's digital marketing initiatives using a) Paid Media b) Earned Media and c) Owned Media. Also mention what kind of metrics you will be recommending to evaluate the strategies suggested by you. Please refer to the suggested format below:
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.
Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.
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What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?
Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..
This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.
Identify the purposes of different types of organisations.
Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur
This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.
Prepare a major handout on the key principles of instructional leadership
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