Initiating an advertising campaign targeting the groups

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Reference no: EM131784961

Question: Advertising Apex Motors manufactures luxury cars and sport utility vehicles. The most likely customers are high-income men and women, and company managers want to initiate an advertising campaign targeting these groups. They plan to run 1-minute spots on business/ investment programs, where they can reach 7 million women and 4 million men from their target groups. They also plan 1-minute spots during sporting events, where they can reach 2 million women and 12 million men from their target groups. Apex feels that the ads must reach at least 30 million women and at least 28 million men who are prospective customers.

(a) Write the inequalities that describe the constraints on the number of each type of 1-minute spots needed to reach these target groups.

(b) Graph the region determined by these constraint inequalities.

Reference no: EM131784961

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