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Initial thematic analysis of a set of interviews

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Reference no: EM132903708

You have conducted an initial thematic analysis of a set of interviews you conducted with sales representatives for your company focused on their experiences with SPIN selling, which was introduced through extensive training in the company last year. You have read through all the transcripts and identified 7 themes that characterised their experiences. Which of the following is the best next step to ensure a rigorous analysis?

Select one:

a. Ask what's not in the themes that you might expect.

b. Review the themes with selected participants for refinement and/or validation.

c. Re-read the transcripts to refine your analysis.

d. Write up the themes using a list of prompting questions to guide your discussion of the themes.

e. All of the above are equally good next steps.

Reference no: EM132903708

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