Initial promotion budget

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Brand is called Norco, and it is a start-up clothes business that is meant to coincide with current fashion trends.

Develop SMART objectives for your individual project with total sales, incremental sales generated by the IMC plan, initial promotion budget and projected return-on-marketing-investment (ROMI). You may want to include new customers generated, customer retention and other relevant goals.

Reference no: EM132308274

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