Initial analysis of the growth opportunity

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Reference no: EM131092175

Write an analysis of your company’s strategic plan. Be sure to include:

• Summary
• Executive Summary

Required Sections include:

Part 1: Introduction

Introduction and overview of your selected company along with an initial analysis of the growth opportunity

Country of Choice
Mode of Entry

Part 2: Cultural Exchange and Marketing Strategy

Cultural Differences
Distributions Methods: Product/Market, Pricing and Positioning

Part 3 Strategic Audit

Internal Environment
External Environment
Strengths
Problem Analysis
Recommendations and Implementation Costs
Evaluation and Control Processes

Submit your final written analysis of the company’s strategic plan for the expansion opportunity overseas. The entire project should be a minimum of 3000 words (body of the paper), APA style. Additional support items related to APA formatting (e.g. cover page and reference page are notcovered in the word requirement.)

In your paper include a title sheet and 6-10 references. Only three references may be found on the internet (not Wikipedia). The other references must be found in the Grantham University online library.

Reference no: EM131092175

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