Reference no: EM131022030 , Length: 3200 Words
Please write about the analysis of your company’s strategic plan. Be sure to include:
1. Summary
2. Executive Summary
Combine all of the previous project parts, incorporating any feedback received from your instructor into the final written paper.Required Sections include:
Part 1: Introduction
• Introduction and overview of your selected company along with an initial analysis of the growth opportunity
• Country of Choice
• Mode of Entry
Part 2: Cultural Exchange and Marketing Strategy
• Cultural Differences
Distributions Methods: Product/Market, Pricing and Positioning
Part 3 Strategic Audit
• Internal Environment
• External Environment
• Strengths
• Problem Analysis
• Recommendations and Implementation Costs
• Evaluation and Control Processes
Submit final written analysis of the company’s strategic plan for the expansion opportunity overseas. The entire project should be a minimum of 3000 words (body of the paper), APA style.Additional support items related to APA formatting (e.g. cover page and reference page are not covered in the word requirement.)
In your paper include a title sheet and 6-10 references. Only three references may be found on the internet (not Wikipedia). The other references must be found in the Grantham University online library. Please see rubric below.
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