INFT6060 The Digital Economy Assignment

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Reference no: EM133090382 , Length: word count:1600

INFT6060 The Digital Economy - The University of Newcastle

REPORT 1 TASK:

You are preparing a report for your organisation that is interested in digital influence. The brief you have been given is to bring yourself up to speed, with this asset and develop a report for your line manager. Please note your line manager has requested that you present your report with images etc and try to reduce the need for technical jargon. You yourself know that this may not be entirely possible.

Note: It is expected that you include at least 4 journal or book articles as references (not including the one provided in the initial research) in your report.

The report should address the following areas (with similar headings):

• Assessment cover sheet (signing not required)
• Executive Summary
• Table of Contents
• Introduction
• Brief history of the term Digital influencer
o Definition
o Did it exist before the digital economy?
• Digital Influencer
o What areas do they work in?
o Who is the target market (or is their many)?
o What is the process and is there different types
o Ethics, legal and security (Positive and negative aspects)
• Areas for further research
• Conclusion
• References
• Bibliography if required
• Appendix if required

General:

• References (APA) for all citations, images and references

Attachment:- The Digital Economy.rar

Reference no: EM133090382

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