Informative is a strategy on what level

Assignment Help Management Information Sys

Reference no: EM13794515

1) Which of the following must be empirically tested?

A. Linkage
B. Theory
C. Theoretical framework
D. Models

2) To strategically connect one piece of the SMC plan to all others in the system and make decisions that can be tracked from the execution stage to corporate strategies, managers need to have which of the following within which to make decisions?

A. Model
B. Theory
C. Framework
D. Linkage

3) Which of the following is a set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in making marketing decisions?

A. System
B. Linkage
C. Framework
D. Model

4) Informative is a strategy on what level?

A. Marketing communications
B. Marketing
C. Systems
D. Corporate

5) The elements of a superordinate goal include all of the following except

A. Subordinate processes
B. Strategy
C. Strategic mix
D. Tactics

6) Saab's precarious position in the GM system is an example of which of the following?

A. Lower-order
B. Weaker-order
C. Higher-order
D. Stronger-order

7) Any strategy can be described as which of the following?

A. Aspiration
B. Tactic
C. Goal
D. Objective

8)Whose duty is it to ensure that tactics are carried out in such a way to effectively implement the strategies?

A. Top-level management
B. Lower-Level management
C. Corporate board
D. Middle-level management

9) Which of the following is not a key process of setting objectives?

A. Identifying the corporate strategy
B. Identifying measurement gauges
C. Identifying an objective
D. Identifying desired level and time frame

10) What is the goal of the third step of setting the objective?

A. Determine the desired deviation from the norm
B. Disregard the norm
C. Minimize the deviation from the norm
D. Maximize the deviation from the norm

11) Second-order level decisions pertain to which of the following?

A. Marketing level
B. Executive board
C. Corporate level
D. Marekting communications level

12) In which of the following budgeting methods does the decision maker allocates resources by starting at the top of the decision hierarchy and then tabulating the costs of all the tasks at the bottom of the hierarchy?

A. Proper hierarchy
B. Western hierarchy
C. Top down
D. Build up

13) Which of the following is an analysis that examines the future situation?

A. Feedback
B. Feedfuture
C. Feedforward
D. Feedupdate

14) Situation analysis involves all the following except

A. Self-analysis
B. Market analysis
C. Price analysis
D. Environment analysis

15) To set reasonable objectives, the manager needs information on all of the following except

A. The firm's past expenditures
B. The competition
C. The market changes
D. The firm's strength

16) A system is considered to be fully integrated if which of the following occurs:

A. Links in the systems components are all present
B. Links between the systems components are in sync
C. Links in the systems components are strong
D. Links between the systems components are balanced

17) Which of the following links is weakened if the manager monitors the system but no control is exerted?

A. Monitoring, control, planning
B. Monitoring, control, strategy
C. Monitoring, control
D. Monitoring, control,budget

Reference no: EM13794515

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