Information to customers is which key supply chain process

Assignment Help Operation Management

Reference no: EM132264934

1. When we purchase a service (such as getting food at a restaurant or getting a massage), we evaluate the service on five dimensions. Select the dimension that is NOT one of these five.

a- reliability b- responsiveness c-friendliness d-tangibles

2. When you see a funny ad and start laughing, your reaction is called the ______ in the communication process.

a- response

b-disturbance

d-code

e-distortion

3. Julia wants her teenager to get a summer job and learn some responsibility. She suggests that her daughter just go door-to-door in nearby neighborhoods asking people if they had any small jobs that they could hire her to perform. In terms of the personal selling process, Julia's daughter would be engaged in __________ when she knocked on a prospective customer's door.

a- stimuluss response selling

b-cold canvassing

c-closing

e- traffic generation

4. Which of the following statement about User Stories is incorrect?

User stories require that the value delivered by the story be clearly articulated.

User stories create an environment of customer ownership of features and prioritizations in an incremental, iterative development environment.

User stories are one of the best techniques to use in environments with regulatory restrictions.

User stories eliminate the need to provide functional requirements in some environments.

5. A new fashion apparel firm is interested in getting their products sold at Nordstrom stores. Nordstrom has a buyer in Los Angeles who makes decisions about which clothing lines will be features in their stores. The firm should rely on which promotional element to persuade the buyer to carry their garments?

a- advertising

b- sales promotion

c- personal selling

d- public relations

6. Although Hargrove Co. makes enough money to pay for everything it needs, it still chooses to have some debt and pay a larger portion of retained earnings back to the stockholders. What is likely the best explanation for this decision?

a. Financial leverage

b. Debt multiplier

c. Return multiplier

d. Reduced interest rate

e. Equity leverage

7. Providing order information to customers is which key supply chain process?

A. Customer Service Management

B. Demand Management

C. Order Fulfillment

D. Customer Relationship Management

Reference no: EM132264934

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