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Information Systems in Management
1. SureFire, Inc. is a small business owned by Curt and Julie Robards. Based in Brisbane, Australia, SureFire manufactures and sells a lightweight camping stove called the StayLit. Curt, who previously worked as an aerospace engineer, invented and patented a burning nozzle that enables the stove to stay lit in very high winds-up to 90 miles per hour. Julie, an industrial designer by training, developed an elegant folding design that is small, lightweight, easy to set up, and very stable. Curt and Julie manufacture the stove in their garage, and they sell it directly to their customers over the Internet and via phone.
a. How can an analysis of the five competitive forces could help SureFire?
b. What does SureFire's competitive strategy seem to be?
c. How can an information system assist SureFire in implementing the competitive strategy?
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