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Consider the following information regarding the financial forecast for a new business:
Industry Sales Forecast
YEAR
2021
2022
2023
2024
2025
Total Market (in $ thousands)
8,956,000
9,403,800
9,873,990
10,367,690
10,886,075
Your business market share
1.20%
1.30%
1.40%
1.50%
3.00%
Industry Cost Structure
% of sales
COGS
36%
Depreciation
3%
Sales & Marketing Exp.
10%
Administrative Exp.
CAPEX (in $ thousands)
$2,000
2,000
Investment in NWC is 10% of the change in sales
$1,478
?
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