Reference no: EM1350306

Looking at information regarding eating disturbances (anorexia, bulimia, obesity, overeating, body dysmorphia, body image distortions), develop a media campaign proposal designed to change the current negative media and advertising initiatives.

Develop a plan to convince a media corporation to change its advertising initiatives using relevant theoretical models that explain the causes of eating disturbances as a foundation for a proposed media change.

Required Sections:

- Eating Disturbances: Provide an overview of the major characteristics of each eating disturbance (anorexia, bulimia, obesity, overeating, and body dysmorphia).

- Theoretical Models: Describe in detail the two major theoretical models that explain the causes of eating disturbances.

- Analysis of Current Media Initiatives: Provide a detailed analysis of the current media initiatives that exist in our society that could influence the occurrence of eating disturbances. Describe specific television, movie, magazine, music, Internet, and any other media examples that provide evidence of negative images or information that may contribute to eating disturbances. Choose three different media outlets for this section and discuss them separately (television, movies, Internet, magazines, and so on).

- Change Campaign: Based upon knowledge of eating disturbances, the theoretical models that underlie their occurrence, and the media analysis, develop a detailed proposal that describes how your three chosen media outlets can change their current marketing initiatives. In your description, be sure to detail why these outlets should change, how they should change, and what new initiatives might look like. Provide specific examples of what kinds of changes need to be made to current media initiatives.