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Using all of the digital IMC information pertaining to global markets in an owned media, paid media and earned media strategy, identify what the optimal blend is of owned, paid and earned marketing communication for McDonald's in Canada?
Provide rationale for your strategy and include key metrics such as response rate, cost per response, cost per thousand impressions (CPM), cost per click (CPC).
Maximum 250-300 words
Provide citations and references
Elucidate how a positioning strategy should be developed for a small scale flywheel manufacturing company, in a highly competitive market.
Detail each step in the consumer decision process for a "typical" buyer.
Describe how you will positioning of your company's products and/or services.
explains what factors you should consider when writing your variance report to your vice president. Include the relationships between variance reporting, interpreting variance report results, and actual results of performance.
In order to manage change, we must understand what factors or forces influence change or bring about change.
Outline and provide examples of the Seven Recurring Ethical Problems in Criminal Justice (use the class text).
Who is Costco's target persona? (target audience). What does Costco want this target persona to know? (topic of content). Which format does Costco use to communicate this message? (video, blog, post, infographic). Which information distribution chann..
If one backup with a reliability of .92 can be added to any one of the main components, which component should get it to obtain the highest overall reliability?
A factory has equipment arranged as shown in the Figure 2. Manufactured fittings must be processed through each of the three operations in sequence, but it does not matter which lather or mill is used. Each lathe is capable of handling 30 fittings pe..
One of the most important activities in supply chain design is selection of suppliers. Conduct research and discuss what criteria (other than price) might be used to select the suppliers.
What issues could cause a manager to make a decision that is not in the best interests of the company? How can this be avoided?
What are the differences between strategic controls and financial controls, and how do they relate to organizational structure? What is the importance of these differences? Discuss the functional structures used to implement business-level strategies..
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