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Information on competitors marketing plans

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Reference no: EM13319764

INSTRUCTIONS:response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. answer each question separately with references at end of each answer you provide. NB** DO NOT PUT ALL REFERENCES TOGETHER AT END.

1. What are some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors’ marketing plans? How can the marketing manager minimize those problems?

2.What kinds of consumer products are the following: (a) watches, (b) automobiles, and (c) toothpaste? Explain in detail why, in each case, you chose the kind of product you did.

3.Explain in detail how you would use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town.

4.Find an example of vertical integration within your city, or a city you know. Are there any particular advantages to this vertical integration? If so, what are they? If there are no such advantages, how do you explain the integration?

5.One characteristic of products that consumers used to value was that products were made to last. Now with technology products like cell phones, video games, and televisions, there seems to be a new version of the product that just came out, or is about to come out. Many consumers will buy the latest version even though the version they have still meets all their needs. What is the social value of this, and is it economic waste? write in 150 words

Reference no: EM13319764

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