Reference no: EM131156434
Drawing from the information in the Time Warner Case, located in the previous module, the company is thinking of adding three networks to its basic cable lineup: Bravo, ESPNews, and MTV2. Each of these networks would charge TW programming fees on a per subscriber basis, as follows:
Bravo - 8 cents per subscriber per month
ESPNews - 10 cents per subscriber per month
MTV2 - 7.5 cents per subscriber per month
To offset a portion of these fees, each network would allow TW to sell some local advertising time on their networks. Based on current network ratings, TW's advertising department estimates that the monthly advertising revenues earned would amount to $1,200 on Bravo, $1,500 on ESPNews, and $1,200 on MTV2. Approximately 46% of the 110,000 customers in the Greater Boston area market currently subscribes to TW's basic services. Anytime the basic channel lineup is adjusted, there is a shift in the number of customers who take the basic cable package. TW tends to lose a few channel loyal customers anytime it drops a channel, and likewise, gain a new group when a channel is added. TW's marketing department has provided estimates of the number of loyal customers for each channel. This represents an estimate of the number of cable customers TW will lose if it drops a particular network. Likewise, it also provides an estimate of the number TW can gain by adding a new channel. Currently, TW does not have the capacity to add new channels to its basic lineup without dropping existing channels. TW's marketing department estimates the following increases in subscribers by adding these new channels:
Bravo - 150, ESPNews - 300, and MTV2 - 225.
Its current pricing (not including taxes) for the basic package is $34.99 per month. Its programming fees for the basic package total $14.55 per month.
The current basic cable lineup is attached. The list only includes networks that could feasibly be replaced. It excludes channels that must be retained due to governmental regulation (local access channels, etc.) as well as broadcast networks. Using this information in the Excel spreadsheet labeled Networks, please make a recommendation for whether TW should add any of the proposed new networks to its basic package. Please defend you decision.
|
Potential advantages and disadvantages for an organization
: What are the potential advantages and disadvantages for an organization when using social media? Who are the different audiences McDonald's needs to address when using social media campaigns ?and why
|
|
The impact of the advertisement on the fear mongering
: Discuss the impact of the advertisement on the Fear Mongering? Give example about fear Mongering from the Scholarly/peer-reviewed?
|
|
The researcher in fully understanding legal issues
: Appreciation for the value of consulting secondary resources in assisting the researcher in fully understanding legal issues; in assisting the researcher in further refining legal issues; and in assisting the researcher in locating additional primary..
|
|
Recessionary or inflationary gap
: Answer the following questions: Based on the text and lecture materials, along with current data, make an argument for the state of the economy. Are we in a recessionary or inflationary gap? Neither?
|
|
Information in the time warner case
: Drawing from the information in the Time Warner Case, located in the previous module, the company is thinking of adding three networks to its basic cable lineup: Bravo, ESPNews, and MTV2. Each of these networks would charge TW programming fees on ..
|
|
Are these strategies equally desirable for all occupations
: Examples of union strategies are presented in Chapter 13 (Labor Relations) for specific occupations and. Discuss how these strategies might be applied to other occupations. Are these strategies equally desirable for all occupations?
|
|
We can produce on an ad and as graph
: What is the best output that we can produce on an AD and AS graph? In looking at the AS AD graph, where do we want to be producing in the long run?
|
|
Describe some triage methods
: Please discuss and describe some triage methods as well as some of the important issues healthcare organizations face during emergencies related to triage?
|
|
Places tighter environmental regulations
: Suppose that the U.S. places tighter environmental regulations on crude oil extraction, an important component in the production of plastic. How might this environmental regulation on oil affect the market for recycled plastics?
|