Information in developing successful marketing strategies

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Reference no: EM132221815

An important key to success for marketers is to understand consumers and how they go about selecting the products they buy. Review the concepts of what motivates consumers, social influences, and target markets in your text. Then, pick a unique product (either a good or a service) that you like and perhaps have purchased in the past. Discuss each of the three questions below.

Describe at least three things you would need to know about consumers of your selected product and how they make product decisions in order to develop successful marketing strategies.

Name at least two ways you might go about gathering that information? Describe why you selected each of these and why they be beneficial.

How could you use that information in developing successful marketing strategies?

Reference no: EM132221815

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