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1. Explain and give examples of each of the four key elements included in digital marketing. For each element, explain the flow of information between consumers and firms or organizations.
2. What communication vehicle is the primary means of B2B (business-to-business) marketing communication? Name at least two additional vehicles that are used to a greater extent by B2B firms than by B2C (business-to-consumer) firms.
3. The brand positioning statement for Mountain Dew (a lemon-lime-flavored, highly caffeinated, carbonated soft drink) is: "Mountain Dew is the great-tasting carbonated soft drink that exhilarates like no other." Explain the role of this positioning statement in the development of the brand's advertising message.
4. Managers at Snapple, a brand of bottled teas and fruit juices, were thinking about how to reposition the brand after consecutive years of declining sales. Snapple had been the brand that represented quirkiness and individualism, but was now seen as having "sold out" to big business after its acquisition by Quaker Oats Co. What is the main challenge that Snapple faces in this repositioning process?
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.
Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.
Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.
What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?
Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..
This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.
Identify the purposes of different types of organisations.
Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur
This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.
Prepare a major handout on the key principles of instructional leadership
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