Reference no: EM131606422
Choose a brand and answer part A and part B with a total word count of 1500 or more.
A) Part A should consist of 700-1000 words and it should answer the following using credible sources and proper APA citations :
Provide general background information about the corporate brand identity (brand products, target customers, competitors, POP or POD, geographical performance), and Identify the positioning statements
Provide explanation about the current brand performance (in terms of sales, product variety, demand and supply)
Conduct survey about customer brand opinion (include the brand elements in the survey questions, questions should move from general to specific questions about the brand). Ask 5 people about their opinion of your brand of choice and include the questions and their response in the report
- Analyze the brand using CBBE model
- Analyze the brand using SWOT analysis.
B) Part B should consist of 500-900 words and it should answer the following using credible sources and proper APA citations:
Provide suggestions for a successful future performance of the brand (whether in the marketing activities, channels, co-branding, geographical expansion, redefining brand positioning and design, secondary brand associations, different target groups, POD, new products and services etc.
Include a reference page with all the sources
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Provide a brief description of the company
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List the last name and first name of every boat owner
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Prepare a positioning statement
: Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
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Information about the corporate brand identity
: Provide general background information about the corporate brand identity (brand products, target customers, competitors, POP or POD, geographical performance).
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Find a summary of the book to gain an idea of what its about
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Prepare the shareholders equity section of settlers
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Collaborative or alliance addressing
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What is the decision to be made to generate profit
: Calculate the expected value for the profit associated with the two expansion alternative. What is the decision to be made to generate profit.
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