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What is your opinion of companies like Google that gather information about your browsing patterns? What advantages and drawbacks does this pose for consumers? If you were a business owner, what kinds of information would you gather on your customers and how would you use it?
Apply the marketing concepts to describe an integrated marketing channel to efficiently connect with your customers.
Your first required discussion post for this class is to select the product you will spend the term writing about for your writing assignments. To choose, go to the Discussion Topic: General Directions for Weekly Writing Assignments. There you wi..
Identify a prospective customer, including the customer's name, the industry, and a brief description of his or her needs. Identify your total market offering: Consider what you could potentially sell to the prospective customer.
According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Consider the broad shifts in marketing. Are there any themes that emerge in these shifts? Can they be rel..
Describe at least two strategies you could use to segment your market. Is the demographic and psychographic information accurate? Why or why not?
Explain Ideas on marketing a new e-commerce and What are six concrete ideas you can give her on marketing a new e-commerce site on a very tight budget
MAR039-6 New way / medium (enabling new business models) to conduct business with individuals in the centre and not (only) companies [Uber, AirBnB, eBay].
What kind of strategy would you recommend for Xiaomi's international expansion? Would you recommend product standardization or localization?
Explain Types and Significance of Infrastructures and Why would a senior manager need to know all four infrastructures
Define diversity in workplace and explain why is it so important. Explain the different types of diversity found in workplaces. Discuss the challenges managers face in managing diversity.
Identify the parties who are before the court. Provide a brief background to problem. Summarize the facts in no more than 2-3 paragraphs. Identify the specific disagreement between the parties.
In many ways, marketing strategy is a focused version of the company's strategy and, as such, should be aligned with the financial and other goals of the organization. For most organizations, growth is necessary in order to continue to fund innovatio..
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