Influencing consumers gift-giving behavior

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Reference no: EM131028844

1. List AND discuss three ways in which social media platforms are influencing consumers’ gift-giving behavior. DO NOT discuss how three different social media platforms are influencing ift-giving behavior. State, in general, how social media platforms are influencing gift-giving behavior.

2. EITHER describe an ad OR provide the link to a video on an ad that you have seen where the advertiser provides consumer with a strategy for decision making, based on compensatory or on-compensatory decision rules. Explain your reason for saying this ad illustrates the use of a decision rule

3. Describe the differences between a conjunctive decision rule and a lexicographic decision rule. NOTE: Both are types of non-compensatory decision rules.

Reference no: EM131028844

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