Influencing consumer choice than mass-marketing campaigns

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Reference no: EM133317287

Questions

1. Why is it easier to hold sales people responsible for influencing consumer choice than mass-marketing campaigns?

a) Sales people can assert more dominance and authority

b) Mass-marketing campaigns are ineffective advertising tools

c) Consumer choice is not influenced by both of these methods of sales

d) It is easier to track the linear causation caused by direct engagement between the buyer and seller

2. Which two conditions must be met for a price to be considered fair?

a) Both parties benefit and the price is agreed upon

b) Consumer freedom and available competition

c) Consumer is informed and seller is honest

d) Seller is sustainable and ethical

3. How many guiding principles are there for Natural Capitalism?

a) One

b) Two

c) Four

d) Five

4. Ultimately, business ethics is...

a) A waste of time

b) A waste of energy

c) A waste of time and energy

d) A way to promote ethical institutions in business decisions by becoming more ethical ourselves

5. The 'New York Times Test' as one part of the model for ethical decision-making asks an individual to...

a) Imagine if they would publish an ethical decision on the front page if they worked at the New York Times

b) Imagine how the public would react to an ethical decision they read on the front page of the New York Times

c) Ask themselves if a journalist from the New York Times would make this decision

d) Ask themselves if they would rather make an unethical decision or work at the New York Times

6. The 'Dependence Effect' in marketing and advertising occurs when which of the following occurs?

a) Marketing and advertisements create the demand that production them aimed to satisfy

b) People become addicted to certain products

c) People become obsessed with commercials and keep buying those products

d) Supply meets demand in a natural capitalistic way

7. How would the free-market approach to workplace health and safety look like?

a) Government creating uniform rules and regulations

b) Utility is maximized when production is placed above health and safety risks

c) Utility is maximized when employers hide potential hazards because it leads to more workers being employed

d) All of the above

8. Which of the following is true about core values?

a) There is no fixed or certain set of core values

b) Core values need to borrow from virtue ethics, deontological and utilitarian traditions

c) The best core values involve appeals to equality and no-harm

d) Core values often leads to less profit

9. How are economic practices deemed to be sustainable?

a) They exceed the needs of the present without causing harm

b) They maximize profits in accordance with the law

c) They meet some degree of corporate responsibility

d) They meet the needs of the present without sacrificing the ability of future generations to meet their own needs

10. The strongest defence of the procedural account of due process revolves around which two values?

a) Respect and autonomy

b) Respect and fairness

c) Dignity and Respect

d) Autonomy and dignity

11. Which of the following are types of employee rights?

a) Legal rights

b) Contractual rights

c) Moral rights

d) All of the above

12. Quid pro quo harassment is a form of?

a) Coercion or extortion

b) Good business

c) Equal opportunity

d) Ethical ambiguity

13. Preference as a means of compensation is an argument that?

a) Critiques preferential hiring processes

b) Defends the status-quo

c) Critiques affirmative action

d) Defends preferential hiring processes

14. The maximalist position regarding business' cross-cultural values and international rights involve what type of duties?

a) Positive

b) Negative

c) Rights-based

d) Environmental

15 .Media is often driven by what consideration?

a) Profit maximization

b) Providing a service that benefits society

c) Pushing technological advancements

d) Profit maximization through ethical means

16. Which model of corporate social responsibility rejects the privileged position that stockholders ought to be the primary beneficiaries of business decisions?

a) Moral Minimum Approach

b) Strategic Model

c) Stakeholder Model

d) Philanthropic Model

17. What is the most common critique of the 'let alone' interpretation of privacy?

a) Out of date

b) Uninformed

c) Too vague

d) Too strong

18. Which ethical tradition provides the strongest defence for preferential hirings?

a) Utilitarian

b) Deontological

c) Virtue Ethics

d) None of the above

19. The essence of marketing boils down to which of the following?

a) The four P's

b) The four T's

c) The four G's

d) The four C's

20.. What occurs when individual companies or group of companies use their market power to force consumers to pay a higher price than they would have if there were real competition in the marketplace?

a) Predatory pricing

b) Price gouging

c) Fixed pricing

d) Monopolistic pricing

21. 'Ought implies can' and 'one ought to not harm others' are two moral principles that are encoded in which notion regarding product safety?

a) Responsibility

b) Culpability

c) Negligence

d) Liability

Reference no: EM133317287

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