Influencers and social media markers report

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Reference no: EM133818538 , Length: word count:1500

Social Media Analytics

Assessment - Report: Influencers and Social Media Markers

Task - Deliver a written report according to the requirements

Assessment Description

Students are to write a 1,500-word report about Influencers and Social Media Markers and submit it as a Microsoft Word file via the Turnitin portal at the end of Week 10.

Students will receive marks for content, original thinking, recommendations made that are specifically tailored to the case study that your facilitator assigns to your class, appropriate structure and referencing.

You are the Digital Marketing Officer in charge of picking a social media influencer to lead an extensive campaign as the face of your organisation, which will be assigned to you by your facilitator.

As part of your research and decision-making process, you must gather and analyse various social media data, which can include (this list is not exhaustive):

Follower reach
Audience type (real people, influencers, and non-engaged)
Demographics
Likes-to-comments ratio
Brand mentions
Engagement rates
Competitors' use of influencers

Assessment Instructions
You have been asked to write a report on your chosen influencer for the organisation assigned to you, the criteria you used in selecting this influencer, and a back-up influencer to approach in case you are not able to reach a negotiated agreement with your first-choice influencer.

Your report should include the following:

Executive summary
What criteria were used, and why these specifically, in determining whom to consider approaching to become an influencer for the organisation assigned to you
What social media data were accessed and analysed that led to your selection of influencer Do You Need Help?
What activities your choice of influencer will engage in as part of your organisation's marketing plan
Reasons why your first choice might not be available or interested in serving as influencer for your organisation
If your first-choice influencer is not available or interested, your selection of a back-up influencer to approach instead

Critically analyse and evaluate the policies and the sustainability, risk, remuneration practises of Moka.

Based on your analysis and evaluation, prepare a written report of 1,500 words (+/-10%) to those responsible for governance. In your report:

Identify any problems/issues of concern facing stakeholders

Provide advice and recommend good corporate governance practices which will resolve these issues and positively contribute to the business strategy and goals of Moka.

Provide a summary of the significance, benefits, and challenges of producing sustainability reports for Moka and the specific industry within which Moka operates.

Support your advice and recommendations with intext referencing.
Use a variety of sources including accounting standards,
ASX corporate governance principles and recommendations,
academic journal articles,

textbooks and any other sources relating to "best practice corporate governance," "sustainability," and "risk management practices."
NOTE - the 8 ASX CG principles are not recommendations. Under each principle there are recommendations as to what entities are supposed to do to promote the related principle and to achieve good corporate governance. For example, Principle 1 has 7 recommendations that may apply to promote this principle.

Reference no: EM133818538

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