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Influence trends and public opinion

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Reference no: EM131375813

Public relations can be used to influence trends and public opinion. The purpose can range from bolstering an already positive trend to repairing the damage of a negative. Think of two recent situations - one positive and one negative - in which public relations was used to influence a trend or shape public opinion. In a 2 page (minimum) essay:

  • Provide a brief background for each situation.
  • Compare and Contrast the ways PR was used in each situation.
  • Describe how effective PR was in each situation
  • Compare and Contrast the outcome of each situation

Your essay should be at least 2 pages in length

Reference no: EM131375813

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