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Influence the required rate of return by investors

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Reference no: EM133272810

Discussion Question:

1. What are the three factors that influence the required rate of return by investors?

2. Why might investors demand a lower rate of return for an investment in Microsoft as compared to United Airlines?

3. Infer other companies where this could be the case and explain why using material from the text.

Reference no: EM133272810

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