Influence of local differences

Assignment Help Business Management
Reference no: EM133184184

1. Your company has a strong brand name in the United States, and you're ready to enter Europe. You decide to acquire a local company in Germany. Taking what you have learned in this chapter about branding, would you use the existing German brand in Germany? Would you use it in all of Europe? Or would you use your strong US brand globally? Would you use both brands in the same markets? Discuss the advantages and disadvantages of the various strategies, considering the trust factor of brands, the influence of local differences, and the country-of-origin effect.

Reference no: EM133184184

Questions Cloud

Case-baldwin bicycle inc manufacturing group disagreement : Background of Key Baldwin Bicycle, Inc. Key Employees in Case Study:
How do you think teams should be trained : How do you think teams should be trained? Why have you chosen this approach and Do you believe that once a coach is allocated that your responsibility
Project impact factors on a project proposal : Assess risks and project impact factors on a project proposal, including environmental impacts. Identify and assess the factors and criteria, which will be used
How kgame boosts employee creativity of textbook : Using the Case Study: How KGame Boosts Employee Creativity of your textbook, answer the following questions at the end of the case study:
Influence of local differences : 1. Your company has a strong brand name in the United States, and you're ready to enter Europe. You decide to acquire a local company in Germany.
Evaluating and maintaining a whs management system : Evaluating and maintaining a WHS management system, there are five things you need to ensure you do. List them in the table below, then give a brief description
What is meant by market segmentation : What is meant by market segmentation, especially in this specific case, and why is it so important to brand?
What is the recommended plan of action : This report can be based on a real situation or not, based on your charter. If it is based on a actual situation, please change the names of those involved.
Explain the success of eloquii and lane bryant : Plus-sizes for women's apparel (14 and up) account for 67% of US women and that is an $18 Billion annual market in the US. Eloquii and Lane Bryant

Reviews

Write a Review

Business Management Questions & Answers

  Implementing a change to an existing process

What management issues arise when implementing a change to an existing process or procedure? How can the solution you are recommending be effective in initiatin

  Strong strategic direction

Find a company that has followed a strong strategic direction- state that generic strategy and the back-up points to support your position.

  Several functional and nonfunctional requirements

Consider a system that could function as a Cloud solution. In order for that system to work as needed, several functional and nonfunctional requirements.

  Define financial system

Define financial system and explain importance of any two financial intermediaries in channeling the financial system?

  What are the examples of ethical relativism

What are the examples of ethical relativism and ethical absolutism?

  Possible causes of high cost of healthcare in united states

List some possible causes of high cost of healthcare in the United States. Which ones are most directly targeted by increasing the role of the government in hea

  Which approach would you use

What would you do? Which approach would you use, individualistic, communal or both? Explain.

  Understanding of project portfolio management

Demonstrate an understanding of project portfolio management and demonstrate an understanding of project requirements, product development and product delivery.

  What is product management

1. What is Product Management? 2. How product management organize?

  Keynesian income-expenditure model

In Keynesian income-expenditure model; how does a decrease in govt. expenditure in purpose of controlling growing budget defecit effect the equilibrium GDP?

  Attention-interest-desire-action

You represent a restaurant supply company that wants to sell a new product: a drink-making machine. The promotional email will be sent to dozens of restaurant o

  Rapid growth of service sector in canadian economy

What factors have contributed to the rapid growth of the service sector in the Canadian economy?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd