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1. Your company has a strong brand name in the United States, and you're ready to enter Europe. You decide to acquire a local company in Germany. Taking what you have learned in this chapter about branding, would you use the existing German brand in Germany? Would you use it in all of Europe? Or would you use your strong US brand globally? Would you use both brands in the same markets? Discuss the advantages and disadvantages of the various strategies, considering the trust factor of brands, the influence of local differences, and the country-of-origin effect.
What management issues arise when implementing a change to an existing process or procedure? How can the solution you are recommending be effective in initiatin
Find a company that has followed a strong strategic direction- state that generic strategy and the back-up points to support your position.
Consider a system that could function as a Cloud solution. In order for that system to work as needed, several functional and nonfunctional requirements.
Define financial system and explain importance of any two financial intermediaries in channeling the financial system?
What are the examples of ethical relativism and ethical absolutism?
List some possible causes of high cost of healthcare in the United States. Which ones are most directly targeted by increasing the role of the government in hea
What would you do? Which approach would you use, individualistic, communal or both? Explain.
Demonstrate an understanding of project portfolio management and demonstrate an understanding of project requirements, product development and product delivery.
1. What is Product Management? 2. How product management organize?
In Keynesian income-expenditure model; how does a decrease in govt. expenditure in purpose of controlling growing budget defecit effect the equilibrium GDP?
You represent a restaurant supply company that wants to sell a new product: a drink-making machine. The promotional email will be sent to dozens of restaurant o
What factors have contributed to the rapid growth of the service sector in the Canadian economy?
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