Influence firm go to market strategy

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Team Project Outline Project : Exporting an Oregon product to an International Market Project Purpose: Your instructors have spent a good amount of time describing how the macro environment factors in international business can influence a firm's go to market strategy. We would like to study the impact of the macro environment forces and how those environmental factors impact the organizations IB strategy. What we would like is for you to analyze these situations and "connect the dots" on how the international business environment and organizational influence IB strategy choices. You are an American-based business and are exporting a product to a foreign country. Why do want to sell abroad? What are your goals for export? How will you measure success? Describe the macro environment for your company and overview the factors most important for marketing your product. Then answer the following questions citing information and data obtained from trade.gov, trade.gov/exportsolutions, and/or fas.usda.gov: Why did you choose this country? Show results from CAGE analysis. What is the market opportunity for your type of product/product category in this country? Who is the market (customers).

Reference no: EM133672283

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