Influence caster guitars marketing strategies

Assignment Help Other Subject

Reference no: EM13309069

Imagine that you are the Marketing manager for an American guitar company – Caster Guitars. The company mainly sells its product in the United States; however, it has decided to open manufacturing plants to build the guitars in both Mexico and Asia to benefit from the low cost wages.

The CEO of Caster Guitars is asking you for a report to address two things:

What are your recommendations for transporting the guitars from Mexico and from Asia?

And, what are some of the key forces that might impact Caster Guitars' marketing strategies?

Part I

For Part I of this assignment you are asked to write two paragraphs.

Write one paragraph on which methods you would use to transport Caster guitars from Mexico. Write the second paragraph on which methods you would use to transport Caster guitars from Asia.

The transportation methods you should consider are:

Trains

Trucks

Water

Pipelines

Air

Intermodal

Part II

For Part II of this assignment you are asked to write a paragraph that identifies and distinguishes between factors that influence Caster Guitars' marketing strategies.

Specifically, you should introduce, describe, and provide an example for each of the following marketing elements:

Global factors

Technological factors

Sociocultural factors

Competitive factors

Economic factors

Then, clarify how these factors are distinct from one another in terms of their influence on the marketing environment. You may use online resources to research for this assignment.

Complete this assignment in an essay format in at least 300-500 words.

Reference no: EM13309069

Questions Cloud

Unionized employer is eliminated : What happens if a unionized employer is eliminated?

Taft-hartley act-wagner act-mccarran-ferguson act : Since the passage of this act, public policy has limited industrial concentration and collusive activities between procedures in a single industry. Taft-Hartley Act Wagner Act McCarran-Ferguson Act Sherman Antitrust Act

Important contributions to the humanities : In at least two complete paragraphs, identify ONE of the following figures and discuss her/his important contributions to the Humanities. Provide specific examples and be sure to put your discussion into both a historical and cultural context (in oth..

Define marketing : What is marketing? Define marketing and explain how marketing is often misunderstood. Expand on the potential that marketing has.

Influence caster guitars marketing strategies : Imagine that you are the Marketing manager for an American guitar company – Caster Guitars. The company mainly sells its product in the United States; however, it has decided to open manufacturing plants to build the guitars in both Mexico and Asia t..

Regarding saccharin can be considered accurate : Which statement regarding saccharin can be considered accurate?

Describes the glycemic index of foods : Which of the following statements describes the glycemic index of foods?

What is opinion on this criticism : The criticism is often heard that the American emphasis on building the self-esteem of children has resulted in a generaion of young adults who expect to be strongly praised by their bosses, no matter what they accomplish. What is your opinion on thi..

Which of countries has greatest latitudinal extent : Which of these countries has the greatest latitudinal extent?

User Account

All Pages