Reference no: EM133247878

Discussion 1 : (Please must cite resources , response must be supported by details and examples. Response must more than 200words.)

Four competing philosophies strongly influence an organization's marketing activities. These philosophies are commonly referred to as production, sales, market, and societal marketing orientations.
Review these four philosophies in section 1-2 of your text.
Then describe an experience you've had recently as a customer or employee that illustrates one of these philosophies.

Discussion 2 : (Please must cite resources , response must be supported by details and examples. Response must more than 250words.)

No single business is large or powerful enough to create major change in the external environment.
Review what the assumption this is true means for marketing in section 4-1b of your text and review what the textbook means by the external environment.
Then describe a) whether you agree or disagree based on b) personal experience with a large company being able to change the external environment or not.

Reference: section 4-1b Environmental Management
No single business is large or powerful enough to create major change in the external environment. Thus, marketing managers are basically adapters rather than agents of change. For example, despite the huge size of firms like General Electric, Walmart, Apple, and Caterpillar, they don't control social change, demographics, or other factors in the external environment. Just because a firm cannot fully control the external environment, however, doesn't mean that it is helpless. Sometimes a firm can influence external events. For example, extensive lobbying by FedEx has enabled it to acquire virtually all the Japanese routes it has sought. When a company implements strategies that attempt to shape the external environment within which it operates, it is engaging in environmental management. The factors within the external environment that are important to marketing managers can be classified as social, demographic, economic, technological, political and legal, and competitive.