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Discussion Question 1
What are two characteristics of the source of a message that influence its ability to change attitudes? Describe each and provide with real-life examples.
Discussion Question 2
Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following:
a. Brand of toothpaste: friends, roommates = Low
b. Purchase of hybrid car: co-workers, friends = High
c. Purchase of breakfast cereal: family, roommates = Low (if for own use) to High (if group use)
d. Becoming a vegetarian: roommates, friends, family = Moderate
e. Choice of computer tablet such as the iPad: family members, friends = Moderate to high.
How they are formed and give an example of this process in a marketing context. Further, describe the factors that can influence whether attitudes are more likely to predict behaviour.
define your business products or services and customers by developing a mission statement. ensure that you are
Assignment: Place (Distribution Strategy) and Promotion, Using the Waters Bottling Company in Module, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created
What is the difference between a Brand and a Product (provide at least three examples)
Evaluation and control metrics and methodology to measure performance - Contingency planning
XYZ Company has threatened to cancel their marketing services with us. We are bringing in business for them, but they are not convinced our methods are working.
Most important:Critique how the seven Ps of the marketing mix is used by marketing specialists to achieve the organisational strategic goals
What is Dunkin' Donuts' value perception and positioning strategy?- How has Dunkin' Donuts responded to competitive changes in the global marketplace?
Primary marketing research is generally used when all other options for gathering marketing research have been exhausted. It is very expensive, and sometimes the research itself is flawed in its design.
Discuss the pros and cons of Microsoft's most recent "I'm a PC" campaign. Is Microsoft doing a good thing by acknowledging Apple's campaign in its own marketing message? Why or why not?
Organization audit in marketing department-Definition: The organization audit on marketing deals with the firm's overall structure (can it meet the changing needs of the marketplace), how the marketing department is organized
Develop an initial sales revenue forecast and marketing budget for your plan. Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year. Provide justification for your choices.
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