Reference no: EM133186725

1. Industry Report

Select an industry and write a rigorous industry report for your selected industry that incorporate the followings:

? The market structure of the industry by determining the concentration ratio in the industry and how market structure affects the entry into the market

? The nature of industry and the network effects

? The production structure of the industry, initial capital requirements, sunk costs, and economies of scale

? The prospect of industry in the future in regard to technological innovations

2. Company Report

Now assume you are managing a company in this industry and are asked to write a Company Report about the long term strategic decision making of the company. The purpose of this report is to recommend a few policies to the CEO that assures a sustainable competitive advantage and long term profitability for the company.

Company Report

? Sustainable market share and how it can be achieved

? Branding, reputation, and a considerable base of loyal consumers

? The managerial efficiency in strategic decision making regarding:

o The integration and merger activity, vertical and horizontal integration

o Preventing entry of rivals by pricing and cost policies such as limit pricing, predatory pricing, and raising rivals' fixed or marginal costs.