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Industry guilty of complacency and lack of innovation

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Reference no: EM133058707

1. To what extent is the cork industry guilty of complacency and a lack of innovation?

2. If consumers love corks, why are the producers not providing what their customers want?

3. Is it wine quality or costs that have driven producers to synthetic?

4. How could technology forecasting have helped the cork industry?

5. What level of R&D investment would be required to help the industry diversify and develop new opportunities for its materials?

6. What portfolio of R&D projects would you establish for the cork industry?

7. What role have the wine buyers (end users and others in the supply chain) played in contributing to the fall in demand for cork as a closure?

8. In terms of closures, what are the disadvantages that the cork industry needs to address and what are the advantages that it could promote?

9. Will the cork industry have to concede defeat to the Zork?

Reference no: EM133058707

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