Indulging customers at premium price

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Reference no: EM132123563

Lululemon: Indulging customers at a Premium Price.

1) Based on principles from the chapter, explain how price affects customer perceptions of the Lululemon brand.

2) Could Lululemon have achieved the same level of success had it executed an alternative pricing strategy?

3) Can Lululemon continue to succeed by employing the same premium-pricing strategy? Explain

Reference no: EM132123563

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