Individuals who work as bike messengers

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Reference no: EM131369792

Schwinn has developed a new bicycle that has the strongest and lightest-weight frame of any bicycle outside of those made for racing. In addition, Schwinn has added several new features to its bike that are attractice to individuals who work as "bike messengers" in large urban citie. Since no other company makes a bike that has these specific sttributes. Schwinn is creating

a. a commercialization

b. consistency of quality

c. level of quality

d. product postition

e. product differentiation

Reference no: EM131369792

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