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Individualized segmentation approaches

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Reference no: EM132628075

Many consumers and consumer advocates are critical of individualizedsegmentation approaches due to personal privacy concerns. What are the benefits and risks associated with individualized segmentation? In other words, are you comfortable with companies knowing a lot of private information about you so they can better target products that you may like, or this lack of privacy makes you uncomfortable?

Where do you stand pro and against, explain?

Reference no: EM132628075

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