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Given the following payoff matrix, (a) indicate the best strategy for each firm. (b) Why is the entry-deterrent threat by firm A to lower the price not credible to firm B? (c) What could firm A do to make its threat credible without building excess capacity?
Firm B
Enter Dont Enter
Low Price (3,21) (3,1)
Firm A High Price (4,5) (6,3)
How would you value the goodwill that is obtained in this way? Think about an example that pertains to you. If there is expected goodwill would you be prepared to bid lower to get a contract?
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