Independent variables and dependent variable

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Researchers wanted to determine whether people really enjoyed the holiday themed packaging on different candy bars and whether this varied by candy bar. They gave individuals all four candy bars ad measured their liking ratings (1-10, 10 liked the best)

a. Tell me what the Independent variables are and dependent variable is

b. Answer whether there is a main effect of each of the IVs, if so explain direction for each

c. Answer whether there is an interaction effect and if so explain

Reference no: EM132485736

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