Reference no: EM133326347

Questions

1. According to the lecture, ________ refer to the expenses required to maintain the infrastructure used by media entities such as film studios and record labels.

a. marketing and distribution costs

b. production costs

c. overhead costs

d. development costs

2. According to class materials, print magazines and books sold as stand-alone items in bookstores, generally purchased on one-time transactions during its initial distribution windows are examples of ________.

a. single media goods

b. private goods

c. continuous media goods

d. collective goods

3. According to the lecture, one of the advantages of working with independent media publishers like indie music labels is that they:

a. typically charge lower overhead costs.

b. are better at promoting and distributing content.

c. are more competitive and technology savvy.

d. are better at promoting audience-artist engagement.

4. Which of the following is NOT a regular source of TV programming for local affiliates or O&O stations?

a. Syndication deals

b. Streaming service originals

c. Network programs

d. Locally originated news

5. According to the lecture, which of the following is TRUE about continuous media goods?

a. They tend to be financed through single transaction fees.

b. They are often supported by advertising or subscription.

c. They are produced and consumed sporadically or as a stand-alone product.

d. They tend to produce higher revenues, like films' box office.

6. Through ______, networks like CBS sell concluded series, such as How I Met Your Mother, to various secondary markets in order to recoup the remaining costs of production and make a profit.

a. product placement

b. syndication deals

c. dual products markets

d. dual revenue streams