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Incremental cash flows from proposed project

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Reference no: EM133154632

1. Identify and describe two incremental cash flows from a proposed project such as expanding a product line or to launching a new product or service.

Text Book: Brealey, Myers and Marcus, Fundamentals of Corporate Finance, 10th Edition, McGraw-Hill Irwin, 2020; ISBN 978-1-260-01396-2

2. Organizational Economics

When the price of a good changes (decreases), it becomes less expensive which allows consumers to increase their satisfaction (purchase) for that good. Just the opposite happens when the price of a good changes increases. When the price of a good changes (increases), it become more expensive which changes the consumer satisfaction for that good causing the consumer to seek a substitution. This concept is the substitution effect of the price change. In this discussion forum, identify a consumer product that has decreased in price and discuss the increase in consumer demand for this product. What have consumer substituted because of this decrease in price.

Text book: Managerial Economics: Applications, Strategy, and Tactics (14th Edition)

James McGuigan, R. Charles Moyer, & Frederick Harris

Cengage Learning, © 2017, 2014

ISBN-13: 978-1-305-50638-1

ISBN-10: 1-305-50638-3

Reference no: EM133154632

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