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Individual Assessment
1800 (+/- 10%) words in essay format. The word count excludes the cover sheet, contents page, references, appendices, and illustrations (e.g. diagrams, graphs and tables)
Topic:
Increasingly companies' marketing and public relations activities, and their reports are highlighting their environmental and social activities and goals. A number of commentators claim this is "greenwashing". Discuss, referring to business ethics.
Task Details:
Students are required to analyse a range of literature, and make supported recommendations to answer the question. Students need to apply their own interpretation and judgement to the question, based on approved and valid research (see Research Requirements below). Students who simply regurgitate their answers from the textbook or lecture notes risk failing the assignment.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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