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Increasingly able to measure lifetime value

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Marketers are increasingly able to measure the lifetime value of their customers. A marketer named, Nate, possesses results from several customer lifetime value analyses. "What can I do with these results? What are some meaningful insights I can provide to justify the expense we incurred from building tools and IT platforms for exploiting the data?" Please offer three (3) potentially meaningful managerial insights that Nate might derive from his customer lifetime studies?

Reference no: EM133282425

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