Increasing the promotional budget for a product

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Reference no: EM13944487

Increasing the promotional budget for a product in order to increase awareness is not advisable in the short run under which of the following circumstances?

a. Production capacity is maxed out (200% plant utilization) and the company is stocking out of the product

b. One or more competitor has increased price

c. Demand in the segment is increasing

d. Accessibility is less than 80%

Reference no: EM13944487

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