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Imagine that you have been hired by Amazon to review its long-term online strategy. In a PowerPoint presentation to be given to the long-term planning team, cover the issues listed below. Each slide must contain notes fully explaining all points made on the slide.
Refer to Case Study 10 and Exhibit 7.4 on page 210 of the textbook for this option. Amazon.com, Inc. (Case Study 10) describes the company's founding in the mid-1990s. In 10 to 12 PowerPoint slides, analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth by addressing the following:
Concentration: Increasing the current customers' rate of use Attracting competitors' customers
Market Development Opening additional geographic markets Attracting other market segments
Product Development Developing new product features.
Create a PowerPoint presentation about the marketing strategy for this relatively new product
Conduct a critical and thorough internal analysis of the Kraft Foods Group, assessing as many of the company's internal strengths and weaknesses as you can.
Explain a novel product or service and briefly discuss a brand management strategy.
Create an integrated marketing communications campaign. The campaign will encompass all key concepts such as target segmentation, message consistency, and stakeholder analysis.
You have been loaned to a non-profit organization, World-Wide Webmasters' Webbies (the W4). W4 members tend to be programmers with a smattering of graphic artists and performance practitioners among them.
Conduct an industry analysis using Porter's 5 forces to evaluate the attractiveness of the industry with respect to the profitability of bottlers.
Analyse the Australian car manufacturing industry by performing a 5 forces analysis and a life cycle analysis.
create a powerpoint presentation about the marketing strategy for this relatively new product. your powerpoint
Review the Unit Introduction and the Learning Resources, including the HR/OB Matrix - Visit the Final Project area on the to explore the details of the project and your scenario organization.
Using the steps in Clement Ojugo's article, "Knowing your break-even point critical to good decision making,".
Conduct a thorough strategic analysis of your organisation's external environment and critically evaluate how the identified issues might impact on the organisation's business strategy.
Who are the two vendors that you have selected and what common components do you notice that their systems share - differences do you note between the two systems
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