Increasing product prices

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Reference no: EM1346705

During periods of overdemand, companies can either ration their product or raise their prices. What are the different ways a company can raise their prices?

Note: APA format is required for references and in-text citation; and one of reference sources should be the book "Marketing Management (14 edition)", Philip Kotler and Kevin Lane Keller, Pearson Education, US, 2012.

Reference no: EM1346705

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