Increasing customer power is a continuing challenge

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Increasing customer power is a continuing challenge to marketers in today’s economy. In what ways have you personally experienced this shift in power; either as a customer or as a business person by considering the two words of marketing and the need for strategy. Utilize a children’s cereal as an example; i.e., marketing & strategy given the 5 mix components applied to a children’s cereal example and the shift in power.

Reference no: EM131027432

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