Increased productivity-originality and inventiveness

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As a result of this strategy, Italian fashion distinguishes out due to increased productivity, originality, and inventiveness. According to research, "when the co-founder of Coville began his design career, he remarked that being a designer from another nation" (Jstor: 'Made in Italy': marketing Italian fashion through history 1949-1952). That means Italian culture and clothes were fantastic. One of the cultural motivations he received was that he would do anything. Italians are fashion-conscious and accepting of new ideas.

Reference no: EM133577300

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