Increased international tourism forecast

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Reference no: EM132325446

CASE PROBLEM

Respond to the Case Problem. Be sure to elaborately answer the questions. Length should be about 250 words for this Case Problem.

1. You are the research director of the Colorado Tourism Office and plan to conduct a study of tourists visiting the state to create a profile of the Colorado visitor to help guide advertising and promotion decisions. What questions will you ask in the study? What demographic data will you collect? How will you sample visitors to ensure you have a representative sample? How will you tabulate the results? How will you present your findings?

2. CASE PROBLEM

A Midwest lakeshore community is economically depressed. By 2010, industrial employment had fallen to 50 percent of its 1990 level. Tourism seems to be a logical industry to expand. The county has 25 miles of beautiful Lake Michigan sandy beaches and is adjacent to a 1.5-million-acre national forest. The forest has many fine rivers and inland lakes, offering bountiful year-round recreation. This area is only about a five-hour drive from Chicago or Detroit and has thrice-daily air service from Chicago. The chamber of commerce has virtually no budget for tourism promotion. State law authorizes an added 2 percent local tourism promotion tax to the 4 percent state rooms tax. However, enacting the added tax must be approved by local lodging establishments. Vote is apportioned by number of rooms owned. Managers of the two larger resorts are in favor of the tax, but they suspect that the many smaller motel owners will not approve the tax. Added tourism is greatly needed to stimulate the local economy. How can this impasse be resolved? From where might the leadership for resolving the impasse originate?

QUESTIONS FOR REVIEW AND DISCUSSION

1. What might be an obstacle to the optimistic projections of increased international tourism forecast in this chapter?

2. Can tourism enhance and improve a destination area's cultural and hospitality resources? Provide actual or hypothetical examples.

3. What do you think the future of space tourism will be?

4. Discuss unique aspects of marketing as related to tourism.

5. Explain the importance of measurement in travel research. What are some of the current deficiencies in measurement? Are these being resolved? If so how?

6. In your own personal opinion, what do you think the future of tourism is going to look like? Do you believe tourism around the world will continue to grow? What are some contributors to future tourism growth?

7. How will tourism be impacted in the next few years with the implementation of technology?

Reference no: EM132325446

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