Increase the speed at which innovation will spread

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Reference no: EM132236140

1. High Shore Inc. adopts a new technology purely out of social pressure. In this case, High Shore Inc. would be classified as part of the ______ group of adopters of new technology.

early majority

late majority

laggards

innovators

early adopters

2. Which of the following characteristics tends to increase the speed at which an innovation will spread?

The innovation is somewhat similar to its predecessor.

The innovation can be tried without significant cost.

The innovation is incompatible with existing systems.

The innovation is very complex.

The innovation is difficult to copy.

3. A disadvantage of technology leadership is (refer to Exhibit 17.4)

A. infrastructure costs.

B. harm to reputation.

C. high competition.

D. lower profit margins.

E. decreased efficiency.

4. Tom’s Tennis Equipment, a manufacturer of tennis racquets, adopted a change in racquet composition pioneered by other manufacturers, thereby avoiding the costs and risks of innovation. This is an example of

a. technology followership.

b. franchising.

c. benchmarking.

d. technology leadership.

e. contracted development.

Reference no: EM132236140

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