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Increase the number of cable television subscribers

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Reference no: EM133100036

Cablevision developed an e-learning course that taught salespersons how to increase the number of cable television subscribers, thereby increasing revenue. The company wants to know if salespersons will increase upselling of cable television services (e.g., premium channels) and will try to sell other products (e.g., e-mail and web access). The company also wants to know the ROI of this training program.

Describe the information that the company should collect and how it should be collected.

Reference no: EM133100036

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